What would you do if you were just passing through Grand Central Station and suddenly, amid all the hustle bustle, hundreds of people just FROZE…Right in mid action….Spontaneously just froze….For like five minutes….And then, out of nowhere, they just started moving again and walked away? You’d probably laugh out laud, a lot, and say “what the hell just happened?!” Perhaps, you’d smile, chuckle to yourself, and emphatically say “THAT was awesome.” Regardless, you’d definitely have a great story to tell all your friends and co-workers about the random and amazing experience you just had. You’d also have Über Content’s newest director, Charlie Todd, to thank for it. Charlie is the scene causing mastermind behind some of the most genius, hilarious, creative, good-hearted pranks this city has ever seen. He is the founder of the now famous group IMPROV EVERYWHERE, known for the Frozen Grand Central, The Mute Button, Human Mirror, and a host of other pranks. Charlie pioneered the idea of “flashmobs” before they were even called that.
For the past 11 years, Charlie’s been bringing groups of people together to execute an improv prank (or “mission” as he calls it) designed to make people smile and give them a good story to tell. Mixing improvisational comedy, performance art, and plain old prankstering, Charlie has reintroduced the idea of random play to everyday life. His most famous work is probably No Pants Subway Day, now in it’s 12th year, it’s grown from one subway car on the 6 train with 7 dudes in their underwear to 3500 people without pants riding the New York City transit system, plus countless others in 59 other cities in 28 countries around the world…. all going pantless on the same day in January.
As a director, Charlie will bring this playful and creative sense of humor to create very original content. Anything from staging a mission for a brand and capturing it on film via his strategically hidden cameras, to creating an prank as an interactive experience, Charlie’s creates hilarious scenarios and stories that resonate with the people long after their inital experience. His fundamentals for making people laugh translate across all media. Get to know Charlie by watching his TED talk, “The Shared Experience of Absurdity” and then give us a call and see what he can bring to your next project. We guarantee it will be like nothing anyone’s ever scene before (pun!).
We feel that our favorite quote by Ted “Theodore” Logan in one of our favorite movies, Bill & Ted’s Excellent Adventure, is apropos for announcing new Family Member, Daniel Strange, who joined Über Content this month.
Much like how the oddball comedy of the 1989 cult classic movie was cutting edge for it’s time….Daniel Strange ‘s style of comedy that he’s created in the hilarious and offbeat Funny or Die series “Between Two Ferns”with Zach Galifianakis is sure to be a comedic benchmark for generations to come. His notable episodes include guests John Hamm, Natalie Portman, Bradley Cooper, and Ben Stiller.
We here at The Family feel that we will have a most triumphant time helping to break Strange into the commercial market, and he’s off to a great start with a 22 spot web campaign for Toyota out of Saatchi LA. Excellent! Party on, Dude! (Sorry, we sometimes get carried away when it comes to Bill & Ted.)
For most of February, the only thing everybody in NYC was talking about was Linsanity. It was crazy. And fun. And it made all of us at The Family appreciate (or at least notice) the game of basketball for the first time. One of us even went to a Knicks game.
So it seems fitting that Uber Content director Chris Hooper just finished this State Farm NBA campaign with Translation NYC that features moments of massive property destruction, and the cool reactions of some obsessed NBA fans.
After last night’s loss to the Bulls, the Knicks season is back in the toilet again, and even though March Madness is right around the corner, and the NBA playoffs are coming up quickly, all of us at The Family are back to dreaming about opening day at Yankee Stadium, being the fair weather fans that we are.
Very funny, well done campaign for New Balance out Arnold Boston from resident funnyman/director Chris Hooper.
DIRECTOR FRED SAVAGE joins ÜC. Kevin from “The Wonder Years” is all grown up and does REALLY FUNNY work.
Read the Press Release
ÜBER CONTENT’s Amir Farhang shot some hilarious content for this branded online game celebrating Cinco de Mayo.
This is a brilliant and cool meeting of minds: ÜBER CONTENT’s Eliot Rausch makes some films with TED.
UBER: Epic win for Chris Hooper’s “I am Epic Win” spot. The latest spot in the Oligarch series for Direct TV exceeds 1 million hits on the You Tube.
Sexy and funny, what more could you ask for in a spot starring Rihanna? Amir Farhang and DROGA5/NY team up to take tap water from Rihanna’s faucet to your mouth. Hot.
Also, STELLAR EDITORIAL by CUTTING ROOM’s DEBBIE McMURTREY.
Congratulations to Über Content, Grey and Chris Hooper on the latest Oligarch spot!