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Who knew 7-11 could be so charming? Jesper Ericstam sure did! The Backyard director invokes an unusual sense of urgency in his latest spot for the mini-mart chain, with a smirk inducing revelation at the end. Featuring a buffoon-like but chivalrous lad, Ericstam directs him around a menagerie of neighbors who just can’t quite figure him out. It’s too darn adorable to give anything else away so just do yourself a favor and watch the spot already!
The MTV Movie Awards are always peppered with unforgettable moments. But the image etched in our minds is of sexy Channing Tatum feeling up Rebel Wilson, from the hilarious promo spot, directed by Backyard’s Kim Nguyen. The campaign was just a teaser for the antics Rebel was provided during the big show. Ms. Wilson hand picked our talented director, and the two made quite a team….just ask Channing Tatum!
In his latest spot for Goodyear, Nick Piper puts rubber to the road, literally. From the engineers and factory workers to the race drivers themselves, we follow the course of the iconic tires and the thrill of Nascar is alive throughout. So even when you’re driving your Camaro, you can feel the pulse of Nascar when you’re rolling on America’s top tire. Piper teamed up with Backyard’s Kris Mathur as executive producer, and the two crafted a checkered flag winning spot. Check it out below.
In a truly charming spot for Visit California, Chase Strickland from Backyard gives internet obsessions new meaning. Geared towards families and especially kids, Strickland reminds us of all the wonder and beauty California has to offer when you step away from the screen. So go ahead, find yourself there!
America’s favorite weatherman, Al Roker, teams up with Xander from Backyard to bring us the Ad Council’s latest spot on storm preparedness. As we Sandy survivors know all too well, a storm surge can come on like a mother, and we all need to be prepared. Xander and his team perfectly captured the essence of a sunny day that gives way to armageddon. With green screen and special effects, he masterfully directs his weather elements as well as his weather man and the result is a memorable and impactful psa. The Today Show crew goes behind the scenes on this spot and we even get to hear from Xander himself. Check out this clip and remember…bottled water and batteries!
Imagine this: a five hour flight of torturous leg cramping and another half hour of waiting for you luggage, only to find your expertly packed suitcase coming down the conveyor belt in pieces! Wouldn’t it be nice if some hip, harmonious songsters eased your mind by telling you not to worry about a thing? Well, that could happen IF you have IF insurance…check out Backyard Director Jesper Ericstam’s latest effort in his incredibly fun and successful IF campaign.
Before you start thinking there’s some kinkiness going on here at The Family… check out Backyard Director Jesper Ericstam’s latest for Ikea. With his special brand of subtle,warm humor and beautiful film, Jespers puts a twist on the all too familiar idea of a kid running into a parents’ room to sleep, ousting one said parent. Jesper lets us know that no matter where (or with whom) you find yourself sleeping/tossing/turning/cuddling, you can sleep tight while resting your head on an Ikea pillow, or wrapped in an Ikea blanket, or fast asleep on an Ikea bed.
Is kissing losing its appeal thanks to the increasing trend in men’s facial hair? Backyard’s Xander ponders this conundrum with his quirky documentary below. Featuring a charming host with priceless reaction takes, we learn new terms like “burn beard” (the redness women suffer from kissing a man with too much stubble), and man’s failed attempt at peacocking by growing outlandish mustaches like the “walrus.” Whether facial hair and desirability are linked we may never know, but this delightful doc surely makes you wonder.
Or at least it makes you sweat. And unless your one of those blessed creatures whose sweat smells like flowers, you’ll appreciate Backyard director Kevin Smith’s latest Secret spot. With a candid and just plain loveable narrator, this commercial puts a humorous spin on those moments that make us all sweat a little a more.
Check out Backyard director Kim Nguyen’s short film for Target’s launch of Unreal Candy. Inspired by a thirteen year old’s determination to take the junk out of junk food, Unreal Candy is the preservative, corn syrup, artificial coloring free version of your favorite chocolate bar. Take a stroll down Venice boardwalk as two quirky spokesmen pass out these treats in Kim’s Unreal film.