Good morning everybody. The Family hopes you enjoyed the long holiday weekend with your own family.
In this video, Todd St. John, founder of HunterGatherer, explains their handcrafted approach to projects and how he envisions this aesthetic informing HunterGatherer’s Signature Series design for the Prius Plug-in.
Goose becomes Geese, but Moose is never Meese. What do you call one when it turns into more? HUNTERGATHERER explores this philosophical, grammatically charged question for TOYOTA and SAATCHI LA to help launch the new line of awesome hybrids under the Prius banner. PRIUS HAS GONE PLURAL, people!
At The Family, we value taking memorable and unique vacations. In fact, in our original business plan, we stated that this would always be a priority. Taking nice trips keeps all of us fresh, happy, stimulated, tan, and excited to come to work. But apparently this way of thinking is an anomaly in the US. A sad statistic: did you know that Americans take less vacation days than any other people in the free world? And that Americans waste at least 3 vacation days a year by not using them, and as a whole, gave up 459,000,000 vacation days in 2009? These figures are very upsetting to us.
HunterGatherer and JWT NY offer a fantastic solution with this just completed film for Royal Caribbean. Please take a look – maybe you need to take a cruise yourself. If we all weren’t so vacationed out by now, we just might join you!
The New York Times T Magazine commissioned Todd St John to make a short film about the act of giving. His version is twistedly revisited, and may make you rethink all the present buying this the holiday season. What he came up with is true to his evolutionary HunterGatherer style…all handmade, in camera, etc. Watch it before you go to the mall.
Congrats to Todd St. John and his team at HunterGatherer for their win at the One Club/One Show Design Awards. HuGa’s “One Time Only” series for Nike won a GOLD in the campaign category for Broadcast Design. YAY!!!!!
Hi. We had a fun holiday break. Diane threw a New Year’s Eve party in the office and completely trashed it. Chris went up to Stratton to try the new winter sport mudboarding. Holly was sick. Ian was in Florida. How was your vacation?
To start 2007 off on the right foot, we are featuring this brand new AMP campaign from HunterGatherer and BBDO NY. We love the handmade, home cooked, all-natural goodness that HuGa brings to their work. And their sense of humor…these spots are little nuggets of fun. Can you tell that we love HunterGatherer?
Thanks to BBDO family members Ed Zazzera, Gerard Caputo, Eric Silver and Craig Duffney for coming up with such a great project to work on, and thanks to Pepsi/Mountain Dew for introducing such a delicious highly caffeinated energy drink!
A hunter-gatherer society is one whose primary subsistence method involves the direct procurement of tastily designed moving morsels of color and shapes from the wild, using foraging and hunting, without significant recourse to the domestication of either. The demarcation between hunter-gatherers and other design companies, which rely more upon domestication, is not a clean one, as many contemporary societies use a combination of both strategies to obtain the design required to sustain themselves. Hunter-gatherer societies also tend to have non-hierarchical, egalitarian social structures, which allow inventiveness to flow.
We are excited to announce that The Family has taken on HunterGatherer for worldwide representation. HunterGatherer is the Lower East Side-based animation and design collective known for it’s intelligent storytelling with deceptively simple filmmaking. Director Todd St. John leads a studio that is known for it’s woodworking, printmaking, clothing, skateboard design, and moving videos. HunterGatherer’s Nike interactive films, One Time Only, were featured on adcritic.com last month, and the studio is currently finishing production on ebay out of BBDO NY. In addition, Todd will be speaking at the AIGA in NYC on November 15th. HunterGatherer is available to handle a select few tasty jobs.