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9.01.10HUNTERGATHERER COMPLETES FILM FOR ROYAL CARIBBEAN

At The Family, we value taking memorable and unique vacations. In fact, in our original business plan, we stated that this would always be a priority. Taking nice trips keeps all of us fresh, happy, stimulated, tan, and excited to come to work. But apparently this way of thinking is an anomaly in the US. A sad statistic: did you know that Americans take less vacation days than any other people in the free world? And that Americans waste at least 3 vacation days a year by not using them, and as a whole, gave up 459,000,000 vacation days in 2009? These figures are very upsetting to us.
HunterGatherer and JWT NY offer a fantastic solution with this just completed film for Royal Caribbean. Please take a look – maybe you need to take a cruise yourself. If we all weren’t so vacationed out by now, we just might join you!
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8.31.10K-ROLL JOINS BELIEVE MEDIA

We are excited to announce the addition of director K-roll to the Believe Media roster. Hailing from Paris, she is one of the top new talents working in France and Europe and we are thrilled to introduce her to the US market. Her highly conceptual, fresh and sexy style blossomed after graduating in Beaux Arts and pursuing her interest in graphic design. K-roll ventured into advertising and worked for many years as a top creative at select agencies in Paris. Her move into directing commercials and music videos was a natural progression that has since allowed her to put her stamp on the industry from the other side of the camera.With an expertise for beauty, fashion and storytelling (a combination that is rarely found in one director) she has directed spots for Nina Ricci, Martin Grant and Virginie Castaway.
To see K-roll's reel, click here.
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3.19.10HAPPY JOY EXCITEMENT!
WELCOME HOME, ANNA.
Six years ago, Anna Rotholz held the title of the first "Little Sis" in The Family. Since then, our little sister has gone on to some amazing things with her career; representing Spotwelders, Squeak E Clean, Thomas Thomas, Picture Mill, and Outside Edit to name a few. Lil' Sis grew up.
But you know what they say at the Olive Garden, "once you're here, you're family." That really could not be more true in this case as Anna is now (and has always been) a member of The Family. We could not be happier, nor more proud, to welcome her back as "Another Sister."
She can be reached at anna@thefamilynyc.com or 212.477.4278.
The Family now includes Diane Patrone, Chris Zander, Anna Rotholz, Sean Mihlo, Backyard, Believe Media, Cutting Room, HunterGatherer, Imaginary Forces, and Über Content.
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3.13.10Come and get it boys, Queens of noise, Not just one of your toys, Queens of noise!!
Come join us to celebrate Floria Sigismondi's new film, "The Runaways" (see below and posting from 11.10.09) and support STAND UP FOR KIDS at this gallery showing of Floria's still photography work from the movie's set. Open to the public, prints available for purchase. All proceeds go to support Stand Up for Kids.

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3.12.10FLORIA SIGISMONDI: The new Queen of Noise.
CHERRY BOMB! QUEENS OF NOISE! NEON ANGELS ON THE ROAD TO RUIN!
All killer/famous tracks from game changing punk bandThe Runaways, that we may now relive on the big screen thanks to director Floria Sigismondi.
Floria Sigismondi has long been associated with rock & roll. Her acclaimed music video work for the likes of Muse, The Cure, The Whitestripes, and Christina Aguilera is astonishingly beautiful, insanely creative and always cutting edge. Her commercial work is iconic. Her photography is world renowned. And now she's combined all her prowess and poured in into independent film, writing and directing the rebellious rock-n-roll biopic of Joan Jett and the greatest girl band ever, The Runaways. A defining punk rock band that established Joan Jett as a badass, being brought to you by another badass, Floria Sigismondi. It's just the perfect match. No one else could have brought this story to life the way Floria has. AND it stars two of the most formidable teen-aged actresses in Hollywood, Kristen Stewart and Dakota Fanning. How crazy perfect awesome is that?!
Check out the trailer here .
Check out highlights of Floria's work here .

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3.11.10IMAGINARY FORCES...ALSO DEEP IN THE HEART OF TEXAS!!!
Y'ALL. Family Members are descending upon Texas in droves. Imaginary Forces will be represented by the AMAZING talent that is Karin Fong . Karin is speaking and participating in several panels. Information is below. Go check her out!!
Karin is a Juror for SXSW Design Awards
She is a key speaker/moderator at this panel on Film Title Design
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3.05.10FULL CIRCLE: the abbreviated story of editor Debbie McMurtrey
Mentors. They are amazing forces in our lives. They shape and mold you, show you the ropes, and if you are lucky enough to get a great one - he or she can get you started on the path to a great career. Debbie McMurtrey was lucky enough. She had Chuck Willis as a mentor. Ten years ago, after growing up in Chicago and graduating from college where she fell upon editing by chance, Debbie moved to NYC. Chuck Willis gave Debbie her start as his assistant editor at Crew Cuts. She worked her way up to become a full editor there.
Two years ago, Debbie was asked to start the NY office of Nomad Editorial. Now, she is once again working alongside her mentor. Debbie is the latest editor to join Cutting Room. You can find her in Room 4, right next to Room 3 where you can find Chuck Willis. Full Circle. Welcome home Debbie!
To learn more about Debbie, click here for the press release about her joining Cutting Room.
To view some highlights of her work, click here .
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2.12.10SAMSUNG SNOWBALL SLAMDUNK
This entry serves two purposes.
#1 It announces that director WAYNE HOLLOWAY has joined the roster at Believe Media. Awesome!
#2 It announces the launch of his new viral campaign for Samsung and their sponsorhip at the 2010 Olympic games. Awesomer!
Samsung is sponsoring a contest for its mobile phone users http://mobileexplorers.ca.msn.com/ to encourage them to find outrageous moments at the olympics and shoot them with their phones. Wayne Holloway was hired to recreate some outrageous moments . They are being released virally and so far have received more than 2,000,000 hits. Awesomest!
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1.27.10LA FAMIGLIA GOES GERMAN
The Family is always exploring its roots. Recently, Diane found out that her family - The Patrones - hail from a town in Italy called Bagnoli Irpino in the Avellino province. And Chris recently found out that The Zanders may secretly be related to the Upjohn Family.
And now we have a new relation with a German name: The Family would like to announce its newest member, Über Content!
Look for exciting things to come from this new relationship, including some interesting pizza and beer pairings at our screenings.
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1.19.10IMAGINE.....You may say that I'm a dreamer
But I'm not the only one
I hope someday you'll join us...
And they did. Imaginary Forces is now a member of The Family. We are so pleased to be working with a company of such caliber and creativity. Stay tuned for great things from this new alliance. May the Force(s) be with you!
