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5.01.09TOMATO 2009 REEL
Tomato, the unique and iconic collective known for their fine art, installations, interactive, print, branding, film & television work, has just released their 2009 reel.
It's been a good year to be a Tomato. The group is currently finishing work on an international Chevrolet project, and has recently completed a European print campaign for Ford , a spot for Guinness, an e-commerce website for Lyle and Scott, and a limited edition book for performance artist Mike Parr.
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4.29.09DEREK JETER, ROGER FEDERER AND TIGER WOODS ARE STAYIN ALIVE
A few weeks before Derek Jeter rolled into the New Yankee Stadium for the first time, and Tiger Woods made his PGA return at the Masters, and Roger Federer played in some tennis tournament, they all acted in this Gillette viral. Backyard director/cameraman Ericson Core, and a fantastic team from BBDO NY, filmed this homage to one of the most memorable scenes in the movie Saturday Night Fever. Family member Micah Scarpelli from Cutting Room edited the film (and the rest of the campaign).
Gillette Strut has been featured as an Adweek spot of the Day and has helped sell billions of razors.
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3.30.09HOT MEAT
Our boy Chris Applebaum (Believe Media) has cornered the market on sexy beefcakes.
Not only is HE a delicious piece of meat, so are his commercials.
This time he's got the usually prim and proper Padma Lakshmi (Top Chef) licking herself clean, unable to get enough of the tasty Southwestern Bacon Burger from Hardee's. The spot is being blogged about everywhere (Perez , Gawker , Huffington Post , NY Daily News , Fox News , and Ad Age ) because, well, it's pretty HOT.
The last time this much excitement was caused over ground beef, Paris Hilton was writhing about in a black maillot and eating a burger from Carl's Jr. Again, thanks to our boy Applebaum.
He truly has a knack for making meat so sexy that even PETA is left drooling.
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2.20.09BELIEVE IN THE FAMILY
Look at what's happened to me,
I can't believe it myself.
Suddenly I'm up on top of the world,
It should've been somebody else.
Believe it or not,
I'm walking on air.
I never thought I could feel so free-.
Flying away on a wing and a prayer.
Who could it be?
Believe it or not it's just me.
It's like a light of a new day-,
It came from out of the blue.
Breaking me out of the spell I was in,
Making all of my wishes come true-.
Believe it or not,
I'm walking on air.
I never thought I could feel so free-.
Flying away on a wing and a prayer.
Who could it be?
Believe it or not it's just me.Believe Media is now a part of The Family. We proudly represent them on the East Coast, and plan on being their Greatest American Heroes.
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2.18.09CHUCK WILLIS ON AD CRITIC
If you haven't been monitoring Adcritic lately, you've been missing out. Chuck Willis is all over that thing! He's cut two spots that have tapped the Top 20 this month.
The beautiful spot created for Bank of America by BBDO NY, entitled "Doors," directed by Joaquin Baca Asay. Check it out here.
And the very funny "Help IOS" directed by Harold Einstein for Xerox out of Y&R NY. See the plight of poor little Billy, and office workers everywhere, here.
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2.18.09DON & JOHN JOIN CAVIAR...via THE FAMILY
We are happy to announce the addition of directing team and brothers in arms, DON & JOHN, to the Caviar Content roster. We are also happy to announce we had a little to do with finding a new home for our boys, because after all, what are Families for?
Don Shelford & John Knecht are two very funny and super swell guys who happen to be among the most awarded creatives in advertising.
Check out their work here
And read all about them here:
Co-directors Don and John – aka Don Shelford and John Knecht – began directing in the fall of 2007 after leaving their mark in America and Europe as award-winning agency creative’s while working at Goodby Silverstein & Partners, Weiden + Kennedy Amesterdam, 180 Amsterdam and Arnold Boston.
Throughout their adventurous careers as agency creatives, they were awarded Best in Show at Cannes, The One Show, The International Andy Awards, The Kelly Awards, as well as being awarded at the The Clios, Art Director's Club, London International, AICP, D&AD and other strange sounding accolades their parents may never fully understand.
Their fast start found them recognized in SHOOT magazine’s New Directors Showcase. And on November 2008, they released an 18 minute short film starring Seth Morris, ex-Daily Show correspondent Rob Corddry, Anchorman director/actor Adam McKay and 24’s Mary Lynn Rajskub. It premiered as FunnyOrDie’s first ever internet movie and soon became Will Ferrell’s odds-on favorite to win a mini-Oscar!
Throughout all this craziness, they also find time to follow their passion for music, directing music videos for bands like The Deadly Syndrome, for whom they directed the video “Emily Paints”, which found the great fortune of being featured on Pitchfork and MTV’s Jackass.
They are knee deep in an addictivly ambitious photo-journalistic book about touring bands, which is growing by the day with stories from the road by The Walkmen, Beach House, Girl Talk, Broken Social Scene, Ben Kweller, Hot Hot Heat, Constantines, The Herbiliser and Chester French being the most recent additions to the book. A film is also in the works.
Don and John are represented by Caviar for commercial and music videos in Los Angeles, Brussels and Amsterdam.
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1.15.09HAPPY NEW YEAR...15 days in.
We are having a Fine Oh Nine here at The Family.
Wanna know why?
Do you think it's the sudden, enjoyable flurry of activity in the Ad Scene?
Perhaps it's that we have a new President full of Hope & Change?
Maybe because the snow is so good at Okemo?
NOPE. None of the Above.
It's because of BOURBON.
As a new rule for 2009, 5pm is Family Time. Which is code for "Time to Drink Bourbon."
We have found the warming effects of Bourbon help to heal the ills of the world and the sometimes rugged outlook of the current economic climate. Bourbon heals folks. It's medicine for the soul.
So if 09 has got you down, come round at five o'clock. We pour you a glass. (A small one, this stuff is really strong)
Cheers and Happy New Year to All.
Wishing you a SUBLIME, SUPER FINE 2009!!
-the fam
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1.15.09CHEETOS...NOT CHEESY!
People, there is a new way for you to enjoy Cheetos without getting your fingers all cheesy.
Transistor has designed a website for Cheetos that has everyone taking their snack break in cyberspace.
It's a super cool site for which Transistor is credited with the design, development, live action, and the majority of the interactive games.
TASTY!
Visit the site here .
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10.09.08THE CUTTING ROOM IS HERE!
CRCRCRCRCRCRCRCRCRCRCR.....
Big News People! C+R is now CR. They minused the plus and well, that turned out to be a bigger plus than before. Cut + Run NY is now Cutting Room NY. Founders Chuck and Susan Willis, along with their new partner Mike Douglas, have bought out their British investors and taken full control of the well-known, award winning editorial shop. Same place, same great space, same awesome people with a big plus...Merritt Duff has become their newest rock star editor and will be residing over the avid in Room 6. Check out the press release here. -
9.25.08THIS IS VIRAL PEOPLE!
Below is an actual iChat between me (Diane) and a very creative, funny, and awesome agency producer who shall remain nameless to protect his identity and prevent everyone from bombarding him with instant messages.
The subject is a new Diesel short by Caviar director Keith Schofield. We are posting it here to demonstrate how a good viral actually works.ME:here is a little something for ya…kind of dirty but #1 on adcritic!
of course the director is one of mine. what kind of ship am i running these days?! geez
AGENCY PRODUCER:
i am SO reporting you to HR
when i tell you
that i got this from E**k P**x
and then from four other people
I sent it to two people
I think that's what you call
well
what you crazy advertising kids call it like
a "disease" video
or oh wait is one of those
"Viral Videos" like the ones on the world wide web
seriously it was pretty cool
and i'm jealous that i didn't do it
ME:
HAHAHAHAHHAHAHA
disease video
priceless
You see, when the content is seriously awesome and is good enough to spur people into action, they send it around. (It helps if nudity is involved. In this case...classic 1970's porn.) Then a buzz is generated and everyone who is anyone is saying, "Who did that?" and "How'd they get away with that?" and "Man, I wish I had a client that could do something like that." Then a rep (in this case, me) calls around and tells you that a director SHE reps did it and he's a GENIUS and you should WORK with him so that you too can be COOL and have your own work passed around to EVERYONE in the AD WORLD.
This video debuted yesterday late afternoon and by the morning was #1 on Adcritic and had been passed around hundreds of times. By 11:00am this viral had been sent to said producer five times and he had sent it out twice. This was the case with everyone who I IM'd the link to... they had all seen it already. My job is being done for me. By YOU! Thanks everyone!
Congrats to The Viral Factory and director Keith Schofield for a job well done.
